Company Brand Guidelines

This is a guide to the elements that make up the _______ brand. It includes sample executions that demonstrate how to bring our identity to life.

Resources

Logos

Primary Logo

This logo is the guiding post for the __________ brand. It is our primary logo for all communications.

Symbol

The __________ symbol derives from something that is explained here. Additional notes on symbol.

Logotype

The logotype rendered here can be applied on its own or paired with the symbol.

Logo Examples

These are examples of the ways you can use the various elements of the logo.

Clear Space

Always keep a standard amount of clear space around the logo, measured by the __________ symbol.

Minimum Size

The logo should never be applied at a smaller size than shown.

Improper Uses

1. Do not stretch or skew the logo.
2. Do not pull apart the logo.
3. Do not color the logo.
4. Do not rotate the logo.
5. Do not add elements to the logo.
6. Do not adjust letter spacing in the logo.
7. Do not outline the logo.
8. Do not add drop shadows to the logo.

Colors

Color has an enduring emotional appeal. __________ colors are bold and striking (two adjectives). By using our colors consistently you can harness our personality. Additional notes on color.

Color 1
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx

Color 2
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx

Color 3
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx

Typography

Brand Typefaces

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for __________.

Headline

Trade Gothic Bold No. 2

Subheading

Trade Gothic Obliquey

Body Copy

Trade Gothic Light

Patterns

Patterns

When appropriate, __________ symbol may be used as a motif to brand surfaces in subtle ways. This pattern can be used in one or two colors and can be applied to any branded collateral or marketing materials.

Photography

Intentional photography in a consistent style enhances the __________ brand. Additional notes on photography.

Language

Foundational Language

This language is the cornerstone of __________ communications. It provides the keywords for all language.

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Taglines

Taglines goes here.

Lorem ipsum 1

Lorem ipsum 2

Lorem ipsum 3

About __________

Get to know our vocabulary.

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Additional Language Sections

Lorem ipsum. Make sure that all language is clearly marked here to be reflected in the DSG. Use accurate bullet points, bolding, italicizing, and all other typographic style elements.

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Collateral

Business Card Template

Use this template when making standard 3.5” x 2” business cards.

Letterhead Template

Use this template when making 8.5” x 11” letterhead.

Envelopes Template

Use this template when making #10 envelopes.

Social Media Assets

Use these images on all __________ social media platforms.

Thank you.

Any questions or suggestions, please contact:

Name
mail@email.com
xxx.xxx.xxxx