Company Brand Guidelines
This is a guide to the elements that make up the _______ brand. It includes sample executions that demonstrate how to bring our identity to life.
Resources
Resources
Logos
Primary Logo
This logo is the guiding post for the __________ brand. It is our primary logo for all communications.
Symbol
The __________ symbol derives from something that is explained here. Additional notes on symbol.
Logotype
The logotype rendered here can be applied on its own or paired with the symbol.
Logo Examples
These are examples of the ways you can use the various elements of the logo.
Clear Space
Always keep a standard amount of clear space around the logo, measured by the __________ symbol.
Minimum Size
The logo should never be applied at a smaller size than shown.
Improper Uses
1. Do not stretch or skew the logo.
2. Do not pull apart the logo.
3. Do not color the logo.
4. Do not rotate the logo.
5. Do not add elements to the logo.
6. Do not adjust letter spacing in the logo.
7. Do not outline the logo.
8. Do not add drop shadows to the logo.
Colors
Color has an enduring emotional appeal. __________ colors are bold and striking (two adjectives). By using our colors consistently you can harness our personality. Additional notes on color.
Color 1
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx
Color 2
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx
Color 3
RGB x / x / x
CMYK x / x / x / x
PANTONE xxx
HEX #xxxxxx
Typography
Brand Typefaces
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for __________.
Headline
Trade Gothic Bold No. 2
Subheading
Trade Gothic Obliquey
Body Copy
Trade Gothic Light
Patterns
Patterns
When appropriate, __________ symbol may be used as a motif to brand surfaces in subtle ways. This pattern can be used in one or two colors and can be applied to any branded collateral or marketing materials.
Photography
Intentional photography in a consistent style enhances the __________ brand. Additional notes on photography.
Language
Foundational Language
This language is the cornerstone of __________ communications. It provides the keywords for all language.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec mollis felis accumsan, euismod metus a, viverra est. Maecenas in odio nisl. In bibendum feugiat blandit. Proin convallis massa id mollis sagittis.
Taglines
Taglines goes here.
Lorem ipsum 1
Lorem ipsum 2
Lorem ipsum 3
About __________
Get to know our vocabulary.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec mollis felis accumsan, euismod metus a, viverra est. Maecenas in odio nisl. In bibendum feugiat blandit. Proin convallis massa id mollis sagittis.
Additional Language Sections
Lorem ipsum. Make sure that all language is clearly marked here to be reflected in the DSG. Use accurate bullet points, bolding, italicizing, and all other typographic style elements.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec mollis felis accumsan, euismod metus a, viverra est. Maecenas in odio nisl. In bibendum feugiat blandit. Proin convallis massa id mollis sagittis.
Collateral
Business Card Template
Use this template when making standard 3.5” x 2” business cards.
Letterhead Template
Use this template when making 8.5” x 11” letterhead.
Envelopes Template
Use this template when making #10 envelopes.
Social Media Assets
Use these images on all __________ social media platforms.
Thank you.
Any questions or suggestions, please contact: